While Denmark’s strong social welfare network is famous all over the world, the country is also an excellent place to do business. Denmark’s trading traditions go back hundreds of years, and even within Scandinavia the Danes are known as a culture that enjoys a good business deal.

Danes love sport and many play the sport they like best for a lifetime. Three out of four Danish children participate in sport on a regular basis, and about half the adults in Denmark are members of an athletic club. Even the elderly keep fit with activities tailored to their age range, from group aerobics to weightlifting. Newcomers to Denmark are usually urged to join a sports team as soon as possible. Besides football, the Danes enjoy badminton, cycling, handball, ice hockey, sailing and swimming.

Just think Bang & Olufsen, Arne Jacobsen’s Egg chair, Royal Copenhagen porcelain and the Royal Opera House in Sydney – all the work of Danish designers and companies. It’s no wonder the Danes are also frontrunners in designing public space and (sports)accommodations.

June 30 at 09:30 hours CET sports expert Henrik Brandt shares his knowledge of Danish sport. He is a renowned expert and very well-known in Danish sport. He shares valuable insights on the current market and answers your questions (bio below).

Register now for your digital seat:


This Q&A is exclusively for Sports Tech Campus members. You can benefit from this session and become a member directly. A membership cost € 150,- per year. You receive exclusive invitations, you are visible with your profile at sportstechcampus.com, you benefit from the services and the (international) network. More information and registration: Aswin Steenhof aswin@sportexperience.org / +31 (0)6 53 579 052.

Henrik Brandt
bio follows soon